But the text arrives unobserved, often in a silent, relentless avalanche that can overwhelm the researcher. And therein lies the hidden cost of online qual - it can be easy and inexpensive to collect large amounts of textual data, without the normal burden of room hire or transcription fees. The Internet has become a very natural place to carry out qualitative research, as it is an environment where many harder-to-reach groups like senior professionals or the under 25s are to be found, not just in abundance but often in a conveniently loquacious mood. consulting firm meaning ltd., writes as an independent software analyst and advisor. Editor’s note: Tim Macer, managing director of U.K.
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